Tile manufacturer’s Daltile and American Olean brands have provided tile to nearly every episode of ABC’s hit makeover show

DALLAS, March 1, 2011 – Dal-Tile, one of America’s most established and trusted tile and stone manufacturers and distributors, has wrapped its eighth consecutive season as tile provider to ABC’s hit show “Extreme Makeover: Home Edition.” Supplying tile from its Daltile and American Olean brands, Dal-Tile has helped inspire the home designs for nearly every episode of the show’s eight-season run, including the pilot episode filmed in September 2003. The final episode of the season concludes filming this week. “Extreme Makeover’s” eighth season is currently airing as part of ABC’s popular Sunday evening lineup.

“For eight years we have worked side by side with ABC and ‘Extreme Makeover’ to help well-deserving families all across America,” said Lori Kirk-Rolley, senior marketing director for Dal-Tile. “The show has been a great vehicle for showcasing many of Daltile and American Olean’s most stylish, high-quality products while helping the ‘Extreme Makeover’ movement honor and support families and communities in their time of need.”

“The feedback we get from our participation is amazing. It’s energized Dal-Tile’s employees and dealers, as well as our customers,” Kirk-Rolley added.

As part of Dal-Tile’s public relations efforts in support of its Daltile and American Olean brands, the company aggressively pursues product placements on numerous high-profile television programs on Discovery Channel, DIY Network, HGTV, TLC and A&E.

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Media Contact: Cooper Smith
cooper@coopersmithagency.com, (214) 329-9191