All-new series helps businesses on the brink due to construction woes
DALLAS, May 11, 2010 – Daltile, the largest U.S. manufacturer and distributor of ceramic tile and natural stone, has signed on for the inaugural season as tile provider to Construction Intervention, an all-new Discovery Channel series. Construction Intervention follows Charlie Frattini, New York Construction Extraordinaire, and his trusted team of contractors and designers as they find businesses who are in danger of failing due to botched, delayed, or impossible construction jobs and rescue them from their construction woes.
“Television product placements are a key element of Daltile’s public relations efforts. Shows like Construction Intervention are great vehicles for showcasing many of our most stylish products, while demonstrating how they can be used to create beautiful rooms,” said Lori Kirk-Rolley, senior marketing director for Daltile. “The feedback we get from our participation is amazing. It’s energized both Daltile’s employees and dealers, as well as our customers.”
During the first season of Construction Intervention, the show’s designers have used a variety of stylish Daltile products, including Timber Glen, P’Zazz, Egyptian Glass, Metal Fusion, Veranda, Concrete Connection and others.
New episodes of Construction Intervention air Fridays at 10 p.m. EST. Visit http://www.discovery.com/construction for more details.
As part of Daltile’s public relations efforts, the company provides tile to numerous high-profile television programs on Discovery Channel, DIY Network, HGTV, A&E, and most notably ABC’s Extreme Makeover: Home Edition.
About Daltile:
Daltile, a division of Mohawk Industries, is the largest manufacturer, distributor and marketer of ceramic tile and natural stone in North America. Headquartered in Dallas, Texas, the company has more than 7,000 employees at its North American facilities and sells its products through a network of more than 250 company-owned sales service centers, independent distributors and leading home center retailers nationwide.
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Media Contact: Cooper Smith
cooper@coopersmithagency.com, (214) 329-9191