Tiger Awarded Highest Honor For “International-Style Lager”; At Least One Tiger Won Big Over The Weekend!
Stamford, CT. April 15, 2010 – United States Beverage, the US importer of Singapore’s Tiger Beer, South-East Asia’s best selling Premium Pilsner-style Lager, is proud to announce that their popular beverage, took home the Gold Medal for “Best International-Style Lager” this weekend at the 2010 World Beer Cup in Chicago.
Now in its 8th year, The World Beer Cup is the world’s largest-ever commercial beer competition. Over 3,330 entries from six continents earned awards from an elite international panel of judges.
European-style lager with a golden color and medium body, Tiger is brewed using only the finest natural ingredients like malted barley from Australia and Europe, hops from Germany and a unique strain of yeast specially cultured in Holland. Containing 4.8% alcohol, the smooth, medium bitter taste of the globally-acclaimed Tiger, coupled with a well-balanced sweetness of malt, has been increasingly regarded by beer drinkers as one of the finest in the world.
Since its humble beginnings in 1932,Tiger has evolved from a Singapore beer to become a leading icon in the Asian markets and regarded as a “cool” social lubricant from the Far East by many beer lovers in Australia, Europe, Russian Federation, United Kingdom and United States of America. Today, the brand is available in almost 60 countries around the world.
Recognized for its premium quality and distinctive taste, Tiger has won over 40 international awards including 25 gold medals in its illustrious 77-year history. As a fledgling amongst established European beers, Tiger beat the best brews in the world to win its first international award in London in 1939. Tiger’s prestigious list of accolades includes Gold medals at the Brewing Industry International Awards 1998 and 1999, the Gold Monde International Quality Trophy for winning the Gold Monde Award since 1968, a Gold medal in the highly-contested European-Style Pilsner category at the World Beer Cup 2004 and now another Gold medal in the International Style Lager category at the World Beer Cup 2010. The latter is widely considered as the “Beer Olympics” by the industry. Tiger was also awarded a Gold medal at the New Zealand International Beer Awards in 2008. From 2004 to 2006, Tiger was named one of the coolest brands in the UK by SuperBrands UK Ltd, an independent arbiter on branding in the UK.
2010 is the Year of the Tiger!
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FOR MORE INFORMATION PLEASE CONTACT JEFF ANDERSON:
About United States Beverage:
United States Beverage, LLC (USB) is a premium imported and craft beer sales importer located in Stamford, Connecticut. USB provides a national distribution network for a portfolio of premium brands including: Tiger Beer from Singapore, Estrella Damm lager and Estrella Damm INEDIT from Barcelona, Spain.
Media Contact: Clara Ingram, Ben E. Keith Beverages
claraingram@benekeith.com, (214) 267-6496