Basic PR plan starts at less than $1,000 per month
April 14, 2010 – Business-to-business public relations firm Cooper Smith Agency has launched a new flat-rate PR service catering specifically to architecture, design and construction firms, as well as affiliated design/construction/engineering and real estate industry companies. With service options starting at less than $1,000 per month, firms can leverage the connections and experience of a full-service PR firm, but at a fraction of the cost, to secure national, regional and local media coverage for their projects and expertise.
“Many architecture, design or construction firms understand the importance of good publicity, but they don’t have the financial resources to commit to a full-service PR agency – or they simply don’t need the full spectrum of services (or the high price tag) that comes with most full-service agencies,” said Cooper Smith, agency principal. “From keeping their media contacts up-to-date and alerting them about upcoming rankings and awards opportunities to writing press releases and setting up media interviews, our flat-rate PR option lets our clients choose the level of service they need based on their budgets. If they’re willing to do some writing and follow up, we’ll work with them to leverage our valuable contacts in the media and our extensive experience working with this industry to get their firms’ projects and expertise the press they deserve.”
In April 2007, the firm launched a practice area specifically focused on commercial architecture, design, real estate and construction – industries in which the firm already has a number of clients and extensive experience. Which is great if you are in real estate and you say to yourself “we buy houses in Richmond that is our expertise, not the fancy marketing stuff” then these services will be your godsend.
“As many architecture, construction and other real estate-related companies are cutting their public relations and marketing budgets due to economic constraints, tremendous opportunities are created for those who continue to press forward with consistent and continuous PR efforts,” said Smith. “The media is particularly receptive to good news right now, and regardless of the economy, they still have pages to fill with project profiles, expert articles, trend stories and other editorial content.”
Cooper Smith Agency’s experience within the industry includes Turner Construction Company (largest commercial builder in the U.S.); SHW Group (3rd largest educational architecture & design firm in the U.S.); Overland Partners (multidisciplinary design/architecture firm); TBG Partners (one of Texas’ largest landscape architecture & site planning firms); Viking Hospitality Group (hotel development company); and Prism Hotels & Resorts (hotel management firm). The agency team’s expertise also includes Speed Fab-Crete (57-year-old design/build general contractor and precast concrete manufacturer); Callahan & Freeman (multidisciplinary architectural firm); Koll Development Co. (build-to-suit, corporate facility project and construction management firm); Mohr Partners (international corporate real estate services, advisory and consulting firm); and more.
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More information about the new affordable flat-rate PR service can be found at www.architecturepr.com.
Media Contact: Claire Bloxom
claire@coopersmithagency.com, (214) 329-9191