Local Debut of Vermont’s Most Famous Beer to Begin With Limited Release of # 9 at a Tap Near You
DALLAS, February 25, 2009 – Magic Hat Brewing Company, one of America’s fastest growing craft brewers, is proud to announce the arrival of its renowned brews to Texas, beginning with draft distribution in Dallas and Fort Worth of its dry, crisp, refreshing offering, #9.
The Experience Begins With Fresh-From-the-Tap Pours of #9 on Draft To begin meeting and greeting the local market, Magic Hat is partnering with Fort Worth-based Ben E. Keith Company to bring the best-selling beverage to the Lone Star State. A variety of taprooms will carry the company’s unique line on draft for Texas’s imbibing pleasure. The leading libation in the Magic Hat line, the beverage known as #9, is a very nearly perfect light-to-medium bodied creation. Its nose of malts, fruit, and vanilla finishes dry, while its smooth, malty sweetness is accented by an understated hop bite. Wherever it is sold, #9 quickly becomes a favorite of local beer aficionados.
Our Assets, Our Elixirs: Annual Beer Action is Still All about the Artistry Craft brews represent one of the fastest growing alcoholic beverage categories in the country. According to Information Resources, Inc. (IRI), sales of craft beers in food stores grew 11% in the first six months of 2008. Magic Hat food store sales grew an impressive 40.1% (IRI) during the same six month period. The brewer’s flagship beer, #9, experienced a 34% (IRI) increase in food store sales from January to May 2008.
Makers of Mesmerizing Mixtures of Merriment Since 1994 Brewer Bob Johnson and entrepreneur Alan Newman founded Magic Hat Brewing Company in 1994. In the years following the duo’s very first 15-barrel batch of beer, the company has become one of New England’s leading beer makers. Now distributed from Maine to Texas, Magic Hat is known for its distinctively flavorful offerings and imaginative recipes that take their cues from ancient brewing rituals. Created in the company’s unique brewery, known as “The Artifactory,” Magic Hat’s family of fermentations includes three year-round beers, a full line of seasonal offerings, ever-changing Odd Notions, and a variety of limited edition single-batch concoctions. The beer maker has been hailed by the appreciative palates of grateful connoisseurs everywhere who find they enjoy the brewer’s pours more than any they’ve explored before. Product samples are available on request. Contact Krissy Leonard at Krissy.Leonard@MagicHat.net or (802) 658-2739 to arrange a tasting and experience the performance in every bottle.
About Ben E. Keith Beverage Distributors
Ben E. Keith Company, established in 1906, began selling Anheuser-Busch products in 1933. Today, Ben E. Keith Company – Beverage Distributors is one of the largest independent Anheuser-Busch wholesalers in the country. The company also distributes import beers, craft beers, wine products and nonalcoholic beverages. With ten regional branches in Texas including Abilene, Austin, Commerce, Dallas, Denton, Fort Worth, Houston, Llano, Palestine and Waco, the company operates throughout the state of Texas. For more information, please visit http://www.benekeith.com/beverage.
About Magic Hat
Magic Hat Brewing Company and Performing Arts Center, creators of #9®, Circus Boy®, Lucky KatTM, and four seasonal offerings, supports the arts community and reminds you that safe sex is great sex. “Get tested, Get a condom, Get it ON!” For more information, visit http://www.MagicHat.net.
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Media Contacts: Claire Bloxom
claire@coopersmithagency.com, (214) 329-9191
Krissy Leonard
Krissy.Leonard@MagicHat.net, (802) 658-2739
Clara Ingram
claraingram@benekeith.com, (214) 267-6496