Even though the weather is still consistently hitting 100 degrees Fahrenheit in parts of the U.S., summer is coming to a close, meaning America’s second-largest retail season is in full swing. The back-to-school season is more than backpacks and binders, with brands of all kinds looking to capitalize on the electronics, clothing and more that consumers are prepared to buy. […]
read moreWhy Brands are Choosing Boutique Firms
When choosing a PR firm, there are many factors to consider. First and foremost, you must set aside time to define the role of PR within your organization and the goals you’re aiming to accomplish, whether it’s producing more content, garnering media coverage or re-branding. While the budget is typically next in line, an often-overlooked factor is agency size. Does […]
read moreWhat is Co-Branding and Who is Doing it Well?
Co-branding is a strategic partnership between two brands wherein the success of one brand brings success to its partner — in other words, it’s a symbiotic marketing relationship. While there are always new opportunities and partnerships arising, we’ve compiled a few of our favorites of all time that have been particularly beneficial. GoPro and Red Bull An energy drink company […]
read moreHow to Get Clicks In 4 Easy Steps
When it comes to digital media, clicks are crucial. This makes the task of captivating headlines that much more important than with print. According to QuickSprout, a one-word change in the email subject line can increase click-throughs by up to 46%. Headlines can either draw readers in or cause them to keep scrolling, no matter how incredible your copy may […]
read moreThe Power of Pop-Up PR
Pop-ups have become a prevalent marketing strategy for retailers looking to raise brand awareness and introduce new products. A pop-up shop is a short-term, temporary retail space where brands—oftentimes without a physical presence—can interact in person with current customers and sell products. In doing so, brands are able to create a unique, engaging physical shopping experience centered around a specific […]
read moreThought Leadership: The PR Tactic You’re Not Using Enough
Forbes has a two-part definition of a thought leader: A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise. A thought leader is an individual or firm that significantly […]
read moreOur Favorite Campaigns from Cannes Lions 2019
The Cannes Lions International Festival of Creativity, an event honoring the best creative communications and advertising campaigns from around the world, was held last week. The five-day festival honored campaigns of all sorts, from targeted data hijinks to new product launches, there were plenty of exciting PR highlights from the year. Here are some of our favorites. Burger King: ‘Whopper […]
read moreWhy You Should Include Live Video in Your Brand’s Social Strategy
Video has reigned king on social media for a while now, being the most-consumed content across every platform, and experts predict that its growth will continue as it is projected to account for 82 percent of internet traffic by 2022, a growing share of which will take the form of live streaming. Over the past few years, live video has […]
read morePitch Perfect: Key Factors to an Effective Pitch
Garnering media coverage for our clients is our number one goal as PR pros, meaning that standing out from the pack when pitching is crucial. While many people might think it’s as easy as sending an email, this could not be further from the truth. You must first establish a good rapport with the reporter and convince them that your […]
read moreHow Global Brands are Celebrating Pride Month
In the early hours of June 28, 1969, police raided the New York City gay club Stonewall Inn, a , sparking a riot which led to six days of protests and conflict with law enforcement— inciting national outrage. It was after this event that the gay rights movement was born and June was dubbed Pride Month. While Pride Month is […]
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